BTEC Marketing
Create, Communicate, and Convert Audiences. A two-year Extended Diploma equivalent to three A Levels, focused on strategic marketing excellence.
Ages 16-18
Years 12–13
8 Mandatory Units
Marketing Focus
1080 GLH
Two-Year Programme
Live Campaigns
Real Client Briefs
Master Strategic Marketing
Prime School's International Level 3 Marketing pathway combines consumer psychology, digital strategy, brand building, and campaign analytics. Learners create real marketing campaigns for Portuguese and international businesses.
Digital Marketing Strategy
Master SEO, social media marketing, content creation, and e-commerce analytics to drive measurable results.
Brand Development
Create compelling brand identities, messaging frameworks, and positioning strategies for competitive markets.
Market Research & Analytics
Use data insights, customer segmentation, and performance metrics to inform marketing decisions.
Campaign Management
Plan, execute, and evaluate integrated marketing campaigns across multiple channels and touchpoints.
Specification
The Extended Diploma (1080 GLH) combines mandatory marketing-focused units (including Pearson Set Assignments) with optional specialist units. Your final option set is confirmed with your academic team based on strengths and progression goals.
| Unit | GLH | Type |
|---|---|---|
|
1
Marketing PrinciplesPSA
|
— | M |
|
2
Investigating Customer Communications
|
— | M |
|
3
Developing a Communications PlanPSA
|
— | M |
|
4
Investigating Digital Marketing
|
— | M |
|
5
Developing a Digital Marketing Campaign
|
— | M |
|
6
Branding Products and ServicesPSA
|
— | M |
|
7
Generating Customer LoyaltyPSA
|
— | M |
|
8
Corporate Social ResponsibilityPSA
|
— | M |
|
9
Marketing an Event
|
— | O |
|
10
Customer Immersive Experiences
|
— | O |
|
11
Activating a Brand
|
— | O |
|
12
Influencer Marketing
|
— | O |
|
13
Market Research for a Start-up Business
|
— | O |
|
14
Digital Analytics
|
— | O |
|
15
International Business
|
— | O |
How You'll Excel in Marketing
Real-world campaigns, creative portfolios, and expert feedback — designed to build confident, employable marketing professionals.
Assessment at a Glance
- Coursework-based assessment: marketing plans, campaign portfolios, presentations, and analytical reports.
- PSA units use Pearson briefs with external standards verification.
- Creative work and strategic thinking are assessed through authentic marketing scenarios.
Mentoring & Progression
- Portfolio coaching and feedback cycles to strengthen creative and strategic skills.
- University pathway planning for HNC/HND Business and degree progression.
- Industry connections and internship preparation with real marketing agencies.
Progression & Recognition
Graduates progress confidently to top universities and competitive marketing careers.
Marketing-Ready Skills
- Digital marketing automation, SEO/SEM, social media strategy, and content marketing
- Brand strategy, positioning, and creative campaign development across channels
- Market research, customer insight, analytics, and data-driven decision making
- Integrated marketing communications, PR, and relationship marketing
University & Career
- International marketing, business, or communications degrees
- UK, EU, and North American business schools with UCAS tariff recognition
- Marketing roles in agencies, brands, startups, and digital platforms
- Prime School's entrepreneurship incubator and IB Career-related pathways
BTEC PATHWAY
Expand your marketing expertise into advanced business strategy—progress through to HNC and HND to master digital marketing, brand management, and strategic planning.
Marketing (Level 3) --> Business (Level 4) --> Business (Level 5)
Ready to Build Your Marketing Future?
Speak with admissions to map your pathway from Level 3 into HNC/HND and degree progression.